"Wilycub, post: 126022, member: 25043" said:
I didn't know there were Indiana Jones toys until right now when you mentioned it! LOL! :laugh I guess the marketing really was poor. I'll have to check them out on the net. The only IJ merchandise that I am familiar with is the Super Nintendo video game. And it was quite good, but there's one point where you can get stuck and then never move forward. That was annoying! :mad
[USER=25043]@Wilycub[/USER] you really should look them up.
The Indiana Jones toyline has quite a fascinating in its history.
Kenner really went all out and made all the majority of characters from the movie, including Indiana in three different outfits, Marion, Toht, Belloq, Salah, German Mechanic, (Roach), Cairo Swordsman and the spy along with vehicles and playsets like the Ark, streets of Cairo, map room, horse and German transport truck.
Pretty much all the characters for most of the major scenes.
There was a few factors that prevented the toyline from being a massive success like Kenner's Star Wars figures.
Firstly the long release after the movies release. Granted this situation worked out fine for Kenner's Star Wars but that movie was such a phenomenal success people were buying all types of Star Wars merchandise. As successful as Indiana Jones was, it wasn't in Star Wars category for merchandise. Children just weren't to excited for the toys so long after the movie had already been out for so long.
Secondly the toy market had changed in 1982. In 1982 aside from The Empire Strikes Back toys still selling well two more marketing juggernauts had just appeared on the toy shelves that were really vying for children's pocket money. Hasbro's G.I. Joe and Mattel's Masters of the Universe.
Also more to the point, with the exception of G.I. Joe the action figure market was moving away from the smaller 3.75" figures as most figures were going for the larger 5 inch scale like MOTU, Super Powers, Secret Wars, Defenders of the Earth etc.
Thirdly is how ''toyetic'' the movie characters were. With the dated uniforms and clothes and weapons and vehicles, these figures really didn't make a very striking impression on the toy shelves. Indy in his clothes and Belloq looked really drab in comparison to the sci-fi out fits of Star Wars, the huge colourful chiselled bulks of the MOTU figures and quite static compared to G.I. joe with all their articulation and various accessories.
You would really have a hard time playing with them in any adventure with other toys.
At the smaller scale the only real interaction you could use the vehicles and playsets for would possibly be G.I. Joe, but there really isn't that much excitement to be got out of the ark, map room or streets of Cairo sets.
And that's just the Raiders of the Lost Ark toys. We will cover the other toys in the other movie discussions. ;)