#1 JUN 18, 2010 · 15 yr ago
Hey guys,
We talked during the team meeting briefly about whether or not the site should add a paypal 'donation' button to the site. I was opposed to the idea and we agreed we'd discuss this option further in the forums before making a decision.
I'm going to present my case here as to why I think we should avoid using the donation button except as a last resort if for some strange reason it is the only option left to us short of closing down the site.
First, it is a personal philosophy of mine that it is more honourable to stand on your own two feet than it is to beg for assistance that you should be able to provide for yourself. I know you may think that this is a far cry from begging and yes, I know I'm using that word to its extreme. But make no mistake, adding a donate button is indeed a mild form of begging.
Begging should be a last resort, one you turn to only when you have no other options left. We're not in that situation, not by a long stretch.
Let's always keep in mind that we're not here to turn a profit. If we somehow did turn a significant profit that'd be great but it'd be an unexpected consequence of running a professional fan site. To that end, any money that we seek to raise, especially by donation from site members should be for a specific reason. Either some expense that we're not able to take out of our own pockets, or for some growth initiative that needs funding.
And for either of these reasons I'd rather we turn to advertising dollars before we turn to fans for donations.
The key to making this decision is really deciding firstly whether we want to be a fan site like Purrsia / EOT or do we want to be a better version of he-man.org in the ThunderCats sphere.
He-man.org has become the solo motu fan site worthy of spending much time because they're the source of all the motu official news and they're partnered with everyone selling or promoting a motu product of any kind. That is what drives the community there IMO. Now I don't want to be like He-man.org, I don't like their 'pay for play' motto and the place feels kind of soulless to me. I don't like the result of the site relaunch and I find myself spending less and less time there.
But I do want one thing they have, and that is the exclusive access they have to the best and biggest news stories to do with the property. I think we're the obvious choice for Bandai, WB, Hard Hero, Pop Culture etc. to use as their platform to the fans. We've done everything right, starting by putting some of the best content together on the net and bringing a passion for our beloved T-Cats to everything we do here. That makes our fans enthusiastic about what we do, it is what has built our forum community.
We're now on the edge of the revival of the ThunderCats and we have to choose what role we play here. This is no longer the site that happily commemorates a long gone cartoon and toy line. This is a living and breathing property again and its about to explode out of the gates.
Purrsia and EOT will pick up the news stories and their small communities will chat about it back and forth, they'll ***** and complain about how the changes aren't true to the original and any new fans to the ThunderCats will quickly turn away from their sites because of the "old fan" mentality.
I'd like us to be the site that old and new fans come to, where we're constantly bringing the best news, exclusive content, interviews with creators of the new version of the ThunderCats and from time to time surfacing long forgotten content to do with the original series.
To be that site I think we need to project a professional approach, one that we already carry forward. But we need to be consistent, we need to show WB and the toy/statue companies that we're the real deal and that we can bring value to them because the fans come to our site. We can be the hub for all things ThunderCats, and in the process this site will grow to the next level and it'll be a fun and thrilling ride for us all.
Getting back to the question of donations... I think that this would send a bad message to both the professionals we'd hope to deal with and to the fans who would visit our site. For the professionals it will drive home to them the message that we're an amateur group who run a donation based site... and they'll fear that we may no longer be around if we don't get enough donations. They'll hesitate to commit time to us because we don't look permanent. However subtle this message may be, however carefully we may place or phrase the donation request, it will have a negative impact on how people perceive the site and us as managers of the site.
Same thing goes for fans, they will also perceive a certain amount of weakness in us. Not the right word that I'm looking for, but it will do. I'd prefer that visitors come away feeling like we're a well put together site with the best community, the best news and that we offer direct access to the pros working on the show and the merchandise.
Take note that Jerry from Pop Culture and Rob from Hard Hero are both members of the forums now and they're both interacting (a little) with fans. This is an exciting beginning. This will keep fans coming back to the forums, this is what I hope to see more of for the site.
To get WB on board as partners here will take time, and everything we do will count. I think a donation button is:
1) Unnecessary - there is no specific need
2) A poor message to folks like WB who will evaluate us consciously and sub-consciously to see if we're worth the time it takes to speak with us and treat us as a legit news outlet
3) A poorer option than getting advertising revenue from Hard Hero, BigBoxToyStore, Bandai etc. for banner space
4) A poorer option that selling free merchandise that we can get from the same companies, and converting into funds for the site
5) A poorer option that limited self funding (which is what we've been doing so far and which I'm still willing to help do)
This is an important issue to me, and I think it deserves some serious thought. I know some of you will feel I'm taking it too seriously but I believe it is a differentiator when it comes to what a site projects. It's a question of character for me too... I think we're better than the sites that use donation buttons or push their members for money. I don't think any amount of "how we position the button/request" will change the impression that is ultimately made.
I'm proposing that we keep the idea of member donations as a last resort, only for a specific and important purpose and only when all other options have been fully explored.
I'm also proposing that if the majority still disagrees with me, that I'll front any urgent site costs that come up, or I'll work on a solution to come up with that funding in some other way.
We talked during the team meeting briefly about whether or not the site should add a paypal 'donation' button to the site. I was opposed to the idea and we agreed we'd discuss this option further in the forums before making a decision.
I'm going to present my case here as to why I think we should avoid using the donation button except as a last resort if for some strange reason it is the only option left to us short of closing down the site.
First, it is a personal philosophy of mine that it is more honourable to stand on your own two feet than it is to beg for assistance that you should be able to provide for yourself. I know you may think that this is a far cry from begging and yes, I know I'm using that word to its extreme. But make no mistake, adding a donate button is indeed a mild form of begging.
Begging should be a last resort, one you turn to only when you have no other options left. We're not in that situation, not by a long stretch.
Let's always keep in mind that we're not here to turn a profit. If we somehow did turn a significant profit that'd be great but it'd be an unexpected consequence of running a professional fan site. To that end, any money that we seek to raise, especially by donation from site members should be for a specific reason. Either some expense that we're not able to take out of our own pockets, or for some growth initiative that needs funding.
And for either of these reasons I'd rather we turn to advertising dollars before we turn to fans for donations.
The key to making this decision is really deciding firstly whether we want to be a fan site like Purrsia / EOT or do we want to be a better version of he-man.org in the ThunderCats sphere.
He-man.org has become the solo motu fan site worthy of spending much time because they're the source of all the motu official news and they're partnered with everyone selling or promoting a motu product of any kind. That is what drives the community there IMO. Now I don't want to be like He-man.org, I don't like their 'pay for play' motto and the place feels kind of soulless to me. I don't like the result of the site relaunch and I find myself spending less and less time there.
But I do want one thing they have, and that is the exclusive access they have to the best and biggest news stories to do with the property. I think we're the obvious choice for Bandai, WB, Hard Hero, Pop Culture etc. to use as their platform to the fans. We've done everything right, starting by putting some of the best content together on the net and bringing a passion for our beloved T-Cats to everything we do here. That makes our fans enthusiastic about what we do, it is what has built our forum community.
We're now on the edge of the revival of the ThunderCats and we have to choose what role we play here. This is no longer the site that happily commemorates a long gone cartoon and toy line. This is a living and breathing property again and its about to explode out of the gates.
Purrsia and EOT will pick up the news stories and their small communities will chat about it back and forth, they'll ***** and complain about how the changes aren't true to the original and any new fans to the ThunderCats will quickly turn away from their sites because of the "old fan" mentality.
I'd like us to be the site that old and new fans come to, where we're constantly bringing the best news, exclusive content, interviews with creators of the new version of the ThunderCats and from time to time surfacing long forgotten content to do with the original series.
To be that site I think we need to project a professional approach, one that we already carry forward. But we need to be consistent, we need to show WB and the toy/statue companies that we're the real deal and that we can bring value to them because the fans come to our site. We can be the hub for all things ThunderCats, and in the process this site will grow to the next level and it'll be a fun and thrilling ride for us all.
Getting back to the question of donations... I think that this would send a bad message to both the professionals we'd hope to deal with and to the fans who would visit our site. For the professionals it will drive home to them the message that we're an amateur group who run a donation based site... and they'll fear that we may no longer be around if we don't get enough donations. They'll hesitate to commit time to us because we don't look permanent. However subtle this message may be, however carefully we may place or phrase the donation request, it will have a negative impact on how people perceive the site and us as managers of the site.
Same thing goes for fans, they will also perceive a certain amount of weakness in us. Not the right word that I'm looking for, but it will do. I'd prefer that visitors come away feeling like we're a well put together site with the best community, the best news and that we offer direct access to the pros working on the show and the merchandise.
Take note that Jerry from Pop Culture and Rob from Hard Hero are both members of the forums now and they're both interacting (a little) with fans. This is an exciting beginning. This will keep fans coming back to the forums, this is what I hope to see more of for the site.
To get WB on board as partners here will take time, and everything we do will count. I think a donation button is:
1) Unnecessary - there is no specific need
2) A poor message to folks like WB who will evaluate us consciously and sub-consciously to see if we're worth the time it takes to speak with us and treat us as a legit news outlet
3) A poorer option than getting advertising revenue from Hard Hero, BigBoxToyStore, Bandai etc. for banner space
4) A poorer option that selling free merchandise that we can get from the same companies, and converting into funds for the site
5) A poorer option that limited self funding (which is what we've been doing so far and which I'm still willing to help do)
This is an important issue to me, and I think it deserves some serious thought. I know some of you will feel I'm taking it too seriously but I believe it is a differentiator when it comes to what a site projects. It's a question of character for me too... I think we're better than the sites that use donation buttons or push their members for money. I don't think any amount of "how we position the button/request" will change the impression that is ultimately made.
I'm proposing that we keep the idea of member donations as a last resort, only for a specific and important purpose and only when all other options have been fully explored.
I'm also proposing that if the majority still disagrees with me, that I'll front any urgent site costs that come up, or I'll work on a solution to come up with that funding in some other way.
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